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SELECTION AND EVALUATION
Later, in the lab, the selected ones are accurately cleaned, following an natural environmental friendly system and using exclusively non-pollutant products. The belts are then further assembled with the special soft touch buckle and the rest of the components. At last they are packed in practical robust metal boxes that can be reused in many different ways, 100% recyclable.
PROCESSING AND PACKAGING
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PROCESS
Afterwards the selected patterns are divided by tread level and then assembled by hand, one by one. The soft touch buckle is available in many colour combinations.
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Each tyre has its own character and identity, it tells a story lived on wet roads, on hills or among the streets. We select only the best, in keeping with our stylistic philosophy.
WAISTEMADE
OLD BIKE TYRE RETRIVAL
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To manufacture our products, we only use bike tyres destined to be discarded. After analysing several studies, we found that only a small part of discarded tyres are disposed of properly. The rest become a long term environmental problem. To fight this threat, we went directly to the source and collected used tyres before the disposal procedure started.
Each tyre goes through an evaluation process, checking its main mechanical and aesthetic characteristics. Not all tyres are fit to be used...To be processed, they need to meet specific requirements in both the composition of the rubber, its durability and design patterns. the ones that passes are divided into three categories of tread wear: 30%, 50% and 70%
Via Vallescuropasso 15 27040 Cigognola, Pavia - ITALIA
THE CONSCIOUS SIDE OF STYLE
Tel. (+39) 333 8083156
WAISTEMADE®  Le Creazioni di Melea Bianchini - Via Vallescuropasso 15, 27040 CIGOGNOLA (PV) C.F.: BNCMLE89C10Z126L  P.IVA 02643770189 REA N.PV 290257
E-mail: info@waistemade.com
www.waistemade.com© 2015-2016, of Melea Bianchini - Design & Development mybitdesign.com
Upcycling is part of our concept. it's our way to immagine a more sustainable future, using creativity in shaping materials otherwise discarded. It's about inventing new processes involving among others green power and non pollutant products.
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Each belt has its own identity, check out all the collections in the shop and discover the uniquiness of the multiple textures. Featuring a special metal buckle covered with an ultra-soft touch protective layer that gives a pleasurable feeling when handled.
WAISTEMADE COLOURS:
Waistemade merges street design and fashion creativity bringing in a conscious way of creating style. We started from the wheel, a perfect iconography of innovation and modernity, but also a symbol of a polluted word. We've studied each tyre design, analyzed each combination and created the most exclusive collection of belts.
Waistemade belts are made out of used bicycle tyres found around the streets and thats just the start. To be processed each tyre need to meet specific requirements in both the composition of the rubber, it's durabitily and design patterns.
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